Entering the NFT Market
Non-Fungible Tokens (NFTs) are unique digital assets that contain identification codes and Metadata to distinguish them from each other. For this reason, it is possible to attribute ownership of an NFT to a specific individual or entity. Furthermore, an NFT can leverage its uniqueness to provide owners with verifiability and record loyalty to a creator or brand. These are just a few of the reasons why the NFT market has expanded rapidly over recent years. According to the NFT Market Tracker, NFT trading volume was the most active in September 2021. In September 2021 alone, 5 million NFTs were traded, amounting to around 4.5 billion dollars. The number of transactions grew 100,000 times in comparison to September 2017, increasing by more than 1 million transactions.
However in 2022, NFT market growth slowed down significantly as a direct result of the “Crypto Winter”. Nevertheless, many experts remain positive about the potential of the NFT industry. They believe that the industry will expand and develop in a way that is far less influenced by the volume of NFT transactions. In fact, despite the Crypto Winter, many global brands and companies are currently making preparations to enter the NFT market.
So what factors should companies be considering when looking to enter the constantly evolving NFT market?
NFT Deployment Framework: Proposed by Lambda256
Lambda256 has guided numerous NFT success stories, and we believe that effective NFT deployment can be boiled down to three steps. The first step is to define the target NFT market. This is a process of identifying the industries to which a company belongs, and the relevant NFT markets for those fields. The second step is to mitigate risks by creating a pre-checklist for the NFT project. This checklist should be divided into business and technology aspects. Finally, the company needs to decide how they plan to use the blockchain. Let’s take a closer look at each step.
Step 1: Defining NFT Markets
NFT services can be largely divided into four categories: NFT Marketplaces, P2E NFTs, Intellectual Property sales, and authentication services. First, NFT Marketplaces are a type of intermediary service that allows NFT transactions to take place. The most representative examples include platforms such as Opensea or Solsea. Industries that are well-suited to this type of NFT service include retail and art companies: retail companies can consider NFT Marketplaces as an business expansion strategy, and art-related companies will find there is a wide network of people who can provide assistance in NFT publishing, making it easy for creators to sell their work on NFT marketplaces.
-Customers by Industry-
Art (eg. museums)
1. NFT Marketplace (eg. Opensea)
– (Definition) Art content distribution and sales service via NFTs
– (Benefit) Expanding business with NFT Retail
→ Additional revenue
2. P2E (eg. Axie Infinity)
– (Definition) Deploying NFTs to issue and trade in-game items
– (Benefit) User acquisition, transaction fee revenue
3. Intellectual Property Sales (eg. NBA Top Shot)
– (Definition) Providing a service to users by publishing owned content as NFTs
– (Benefit) Customer loyalty, NFT sales revenue
4. Authentication Service (eg. Authenticity Guarantee)
– (Definition) Service that guarantees business-related certificates by issuing them as NFTs
– (Benefit) Provides reliability to users
In terms of technical aspects, a company must consider the NFT payment methods: will users be able to make purchases with digital assets or will traditional payment methods also be available? In addition, electronic wallets, bridges, and NFT minting tools should be understood as technical elements since they are based on blockchain technology. Finally, the way that NFT content is displayed will also affect how it is stored, as well as user device compatibility.
Step 3: Build NFTs with Luniverse
Once you have established a pre-checklist, you will be ready to build your own NFT service. This means you will now have to consider which blockchain platform to use. Let us tell you why Luniverse is the best option for delivering NFT services. First of all, specialized technology called TX-Pipeline can handle large-scale NFT-generated transactions, so there is no risk of losing any transaction data. Thanks to this technology, our blockchain boasts excellent stability in terms of service delivery. We also provide minting tools to help you easily issue NFTs, even without knowledge of coding. Finally, Luniverse provides bridge technology that allows NFTs to be transferred across various blockchains and ecosystems.
As an all-encompassing NFT service platform, Luniverse is leading the ecosystem expansion and aiding in the popularization of blockchain – allowing anyone to easily carry out NFT projects by opening an accessible gateway to blockchain technology. Curious about Luniverse NFT? To set up at consultation, contact us at firstname.lastname@example.org.
Don’t forget to keep up to date with Luniverse and discuss the latest NFT news via the Luniverse Discord community!